№ 01 — THE COVER

Men's performance coach — United Kingdom

Chris
Frost.

Chris Frost is a British men's performance coach — eight years British Army infantry, two tours of Afghanistan — and creator of The Momentum, Anchor and Polarity Protocols.

This site is the man. The coaching lives at chrisfrost.coach ↗

The Stand-To — my weekly letter ↓

№ 02 — THE LETTER

A letter from Chris Frost

The Stand-To

In the infantry, the day begins with stand-to. Every man up, kit on, eyes out, before first light — not because an attack is coming, but because ready is a decision you make in advance.

The Stand-To is my weekly letter, built on the same idea. One email, every Monday morning: one idea about momentum, one way to use it before the week uses you. Short enough to read standing up.

It starts at issue 001. No archive to catch up on, no crowd to hide in — you would be reading from the first word.

One email a week. Nothing else. Unsubscribe any time.

№ 03 — THE RECORD

The record

Credibility, not biography.

These are the facts I coach from. The full story — dated — is on the about page.

British Army infantry: Eight years. 2nd Battalion The Rifles, 2009–2017.
Two tours of Afghanistan: Helmand and Kabul.
Instructor: Years of it. Training soldiers to perform under pressure.
Tony Robbins Platinum Partnership: The highest tier Robbins runs.
The rooms since: Soldiers I trained and led. Biker gangs in Washington State. Business owners in Asia. Veterans in the UK. Entrepreneurs in Australia.
The flat chapter: Mine, not a case study. I won the external game and lost the drive — which is why I recognise it quickly, and never judge it.

The short version.

2009Enlists. 2nd Battalion The Rifles.
2009–2017Eight years in the infantry. Two tours of Afghanistan — Helmand and Kabul. Years as an instructor.
In and out of uniformThe better part of fifteen years coaching: Washington State, Asia, the UK, Australia.
—The Tony Robbins Platinum Partnership.
NowThree protocols, live at chrisfrost.coach ↗

The full story, dated →

№ 04 — THE PULL QUOTE

Getting men to perform when they are exhausted, frightened and far from home is not a metaphor for coaching. It is coaching.

— From the record

№ 05 — WATCH

Watch

The channel is coming.

A YouTube channel is in the works. The first films will live on this page.

Until it lands, the letter is where the writing happens — and three films already exist: the Masterclasses.

Reserved — Film 001

Reserved — Film 002

Reserved — Film 003

Watch the Masterclasses →

The Stand-To hears about the channel first.

№ 06 — WHICH SOUNDS LIKE YOU

Which sounds like you?

Three protocols, three different chapters. Pick the sentence that sounds like the inside of your head.

01

“I’ve lost momentum, and I can’t explain why.”

The Momentum Protocol — fourteen days of structured work on energy, identity and direction. By application.

The Momentum Protocol ↗
02

“I’m not building anything right now. I’m holding on.”

The Anchor Protocol — steadying first. Building after.

The Anchor Protocol ↗
03

“Nothing is wrong with my life. And I know I’m built for more.”

The Polarity Protocol — become who you’re built to be.

The Polarity Protocol ↗

Not sure? The Scorecard reads your energy, identity and direction — free — and points you at the right door.

Take the Scorecard — free →

The work

Everything I make, in one list.

All of it lives at chrisfrost.coach — one site for the work, this one for the man.

№ 07 — PROFESSIONAL BIO

Introducing Chris somewhere?

Chris Frost is a British men's performance coach — eight years British Army infantry, two tours of Afghanistan — and creator of The Momentum, Anchor and Polarity Protocols. He is based in the UK and coaches worldwide over video.

Copy it word for word — consistency is the point. The full press bio, dated timeline and headshot are on the about page.

The press bio →

Press — mentions will be recorded here as they happen.

Chris Frost.